Abstract

ABSTRACT:
THE ROLE OF CORPORATE MEDIA IN PROMOTING THE CONDOR BRAND
This current study aimed to identify the role of institutional communication in promoting the brand based on conducting a field study on one of the most prominent Algerian brands, "Condor Electronic", and this study is based on its approach to reality on the coordinate approach that sees the institution as an open format on its external environment, seeking It contains components and parts to achieve the common goal of general coordination within the framework of an interactive process based on mutual influence. These factors lead together to make the communication dynamic with a profound impact in achieving balance in the life of the enterprise and its brand.
The study reached a set of results, the most important of which are summarized as follows:
• FIRST: REGARDING THE ROLE OF VISUAL IDENTITY IN PROMOTING THE CONDOR BRAND:
Condor takes advantage of its visual identity to define its brand in principle and meaning within the framework of a communication strategy activated as a visual format drawing its virtual entity, defining through it the formation of its brand as nominal names that confirm its uniqueness and its difference from the existing brands in their external environment, by having strategic components strategically established according to a format My contact is based on harmony and harmony between the various parts, the aim of which is to define within a unified approach, and this gave Condor added value to prove its uniqueness and uniqueness as its title of sovereignty.
• SECOND: REGARDING THE ROLE OF VERBAL COMMUNICATION IN PROMOTING THE CONDOR BRAND
Condor exploits modern communication in order to pass specific messages regarding its brand within the organizational framework of the event, which is well planned and organized, by following procedural steps for the modern communication process. A quality aimed at persuading and influencing its receiving audience, to obtain immediate benefits and long-term dimensional impressions, paving the way for the Condor brand to be established in its local environment.
• THIRD: THE ROLE OF DIGITAL COMMUNICATION IN PROMOTING THE CONDOR BRAND
Condor’s digital communication means promoting its brand and localizing it in society within strategic goals, it is involved in achieving it by selecting the best tools and technologies for digital communication, believing in its importance and being an integral part of the daily life of individuals, institutions and brands, and reflects Condor’s awareness of the importance of attending its brand in space Recognizing that influencing the attitudes and visions of individuals constitutes a fundamental difference in their communication and marketing practice, on the one hand, and realizing that digital communication is a novelty in social networks, it is an announcement of the emission of a new communication carrier to establish a digital presence for its brand on the other hand

Information

Item Type:	Thesis
Divisions:
ePrint ID:	2407
Date Deposited:	2020-11-16
Further Information:	Google Scholar
URI:	https://www.univ-soukahras.dz/en/publication/article/2407

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